A winning streak can make a bet look tempting but often inflates its price....

https://rafaelsniceop-ed.urbanvellum.com/posts/good-football-team-vs-good-bet-what-s-the-difference

A winning streak can make a bet look tempting but often inflates its price. When a good team faces a good bet, like odds shifting from +130 to -140, it’s a sign the market may have overpriced the favorite. Watch for value beyond the streak hype.