Basketball here doesn't stop at the gym doors. We are constantly tracking live...

https://online-wiki.win/index.php/The_Second_Screen_Experience:_How_We_Actually_Consume_Basketball_in_the_UK

Basketball here doesn't stop at the gym doors. We are constantly tracking live stats during the commute or sharing clips on social media long after the final buzzer. Digital routines make the game a round-the-clock experience