Buyers are digging deeper than ever because they are tired of marketing fluff...

https://wiki-cable.win/index.php/The_Trust_Economy:_How_Social_Media_Reviews_Shape_Modern_Buying_Behavior

Buyers are digging deeper than ever because they are tired of marketing fluff and hidden costs. They want to know exactly what they are getting before they hit buy. With mobile research happening in every spare second, brands can’t hide anymore