Changing your SaaS pricing often means choosing between a conversion drop and a...

https://emilyscoolnews.urbanvellum.com/posts/pricing-increase-made-sales-cycles-longer-does-that-explain-conversion-loss

Changing your SaaS pricing often means choosing between a conversion drop and a revenue lift. One company saw a 31% drop in conversions but a 22% increase in revenue after adjusting their plans