Conversational search turns once-buried negative articles into front-page news....

https://seo.edu.rs/blog/financial-advisor-reputation-how-to-handle-outdated-forum-posts-in-the-age-of-ai-10949

Conversational search turns once-buried negative articles into front-page news. Because AI assistants now synthesize information rather than just listing blue links, they often pull outdated or inaccurate critiques into direct answers