Define your audience and set clear, measurable targets for every one platform
https://telegra.ph/25-Actionable-Social-Media-Tips-for-Small-Businesses-to-Grow-Faster-04-07
Define your target market and set transparent, measurable ambitions for every single platform. Tailor content to their necessities, and consciousness on metrics that map to gross sales, leads, or loyalty rather than arrogance stats.