Designing for Friction-Free Shopping: Brain-Based Tactics That Boost Conversions

https://xn--toponlinecsino-uub.com/visual-hierarchy-flow-state-why-users-ignore-your-creative-vision-and-how-to-fix-it/

1) Why reducing buyer effort wins: measurable lifts from brain-based design Most teams treat visual design as decoration and usability as an afterthought. That misses the point. The brain decides long before conscious thought kicks in