Europe’s new SEO founders aren't just consultants. They’re builder-operators...

https://www.echobookmarks.win/europe-s-seo-landscape-is-shifting-top-firms-are-now-led-by-builder-operators

Europe’s new SEO founders aren't just consultants. They’re builder-operators who treat search like an engineering problem. By building proprietary tools and publishing deep technical research, they’ve rendered the old agency model obsolete