How a Mid-Size Cannabis Brand Blew Through $420K on Marketing That Didn't Deliver — and How It Recovered

https://xeon-wiki.win/index.php/Why_SEO_for_Cannabis_Ancillary_Businesses_Actually_Pays_Off

What went wrong for "GreenHaven": a saturated market, fragile ad channels, and trust broken GreenHaven (name changed) ran 10 dispensaries across three states and operated an online CBD storefront. Yearly revenue sat at about $3.1 million