Inconsistent business info confuses search engines and frustrates potential...

https://www.jasminedirectory.com/blog/how-to-manage-your-business-directory-and-citation-reputation-for-maximum-local-visibility/

Inconsistent business info confuses search engines and frustrates potential customers. When your NAP—name, address, and phone number—doesn't match across the web, Google loses confidence in your location, which tanks your local rankings