Most marketers chase clicks, but the real win is shares. If your audience...

https://www.bookmark-zulu.win/most-content-is-invisible-you-spend-hours-writing-and-hit-publish-only-to

Most marketers chase clicks, but the real win is shares. If your audience doesn't pass your content along, your reach hits a hard ceiling. It turns out 60 percent of people share content without even clicking the link