Online reputation management (ORM) is about reclaiming your digital narrative....

https://stateofseo.com/do-press-release-sections-mean-a-site-publishes-paid-content-a-reputation-management-reality-check/

Online reputation management (ORM) is about reclaiming your digital narrative. Instead of fighting negative results head-on, we strategically publish high-quality, relevant content that pushes outdated or unfair links further down in search rankings