Rank tracking is obsolete. EU search is seeing a 30% CTR drop thanks to AI...

https://foxtrot-wiki.win/index.php/What_Does_It_Mean_When_Zero-Click_Answers_Capture_User_Intent%3F

Rank tracking is obsolete. EU search is seeing a 30% CTR drop thanks to AI Overviews. We need to move toward live dashboards that measure zero-click visibility and prioritize schema-first content. Stop obsessing over rankings and start owning AI answers.