Rank tracking is officially dead for enterprise teams. With AI Overviews...

https://www.start-bookmarks.win/traditional-rank-tracking-is-failing-us-ai-overviews-have-triggered-a-30-ctr

Rank tracking is officially dead for enterprise teams. With AI Overviews causing a 30% CTR drop across EU markets, obsessing over blue links is a waste of time. We are moving toward AI visibility tracking where zero-click is the new baseline