Retainers usually cap your margins at 30% because you’re trapped selling hours....

https://www.bookmark-url.win/most-seo-agencies-cap-their-margins-at-30-because-they-just-trade-hours-for

Retainers usually cap your margins at 30% because you’re trapped selling hours. When you turn your agency into a lab and build your own tools, you can hit 70%+ software margins. Stop grinding for service fees and start building something that scales.