Short brand names stand out in digital gaming because they fit neatly on mobile...

https://landensinsightfulperspectives.wpsuo.com/all-caps-vs-lowercase-for-a-4-letter-logo-name-a-deep-dive-into-wordmark-design-and-typography-for-logos

Short brand names stand out in digital gaming because they fit neatly on mobile headers and look sharp as app icons