Short brand names win in digital gaming because they fit neatly in mobile...

https://keegansinspiringchat.opalvector.com/posts/why-designers-like-short-names-for-visual-balance-and-whitespace

Short brand names win in digital gaming because they fit neatly in mobile headers and small icons without clutter. They’re easier to pronounce and remember, making players more likely to search for and share them