Stop wasting your travel budget on trade show noise. After eleven years...

https://smoothdecorator.com/the-illusion-of-scale-how-to-actually-network-at-a-1300-exhibitor-expo/

Stop wasting your travel budget on trade show noise. After eleven years managing hospital partnerships, I know which events actually move the needle. I am breaking down my strategy for HIMSS 26, ViVE, and HLTH 2026