The game has changed: your reputation is no longer defined by your website, but...

https://bizzmarkblog.com/how-to-correct-errors-that-keep-showing-up-in-ai-answers/

The game has changed: your reputation is no longer defined by your website, but by how AI models summarize your brand. Customers now form impressions before ever visiting your site, often relying on conflicting data points scattered across the web