Topical Authority vs Keyword Optimization: What Works Best for Local SEO?

https://medium.com/@terryhutchins/i-found-the-best-way-to-get-my-business-on-top-of-google-search-for-free-f3a7a3230b07

Local SEO is one of those areas where “just optimize for keywords” sounds clean, until you watch the same business get stuck at the same map pack position for months