Traditional rank tracking is now obsolete for enterprise sites. With AI...

https://technivorz.com/why-agencies-say-rank-tracking-misses-where-users-actually-find-info-and-why-you-should-listen/

Traditional rank tracking is now obsolete for enterprise sites. With AI Overviews causing a 30% CTR drop across European markets, chasing blue links is a losing strategy. We need to shift focus to AI visibility and zero-click capture