When a SaaS company raised prices, they saw a 31% drop in conversions but a 22%...

https://www.wall-bookmarkings.win/when-saas-companies-adjust-pricing-they-often-face-a-tricky-tradeoff-a-31

When a SaaS company raised prices, they saw a 31% drop in conversions but a 22% lift in revenue. This article dives into that tricky tradeoff using Sequential Mode to analyze the data