Why Scaling the Whole Monolith Feels Cheap — and How Modular Scope Discipline Actually Stops Cost Creep

https://foxtrot-wiki.win/index.php/What_Keeps_Retail_CTOs_Awake:_Monoliths,_Million-Dollar_Maintenance,_and_Phantom_Consultants

When Engineering Teams Choose to Scale the Monolith: Raj's Story Raj was promoted to VP of Engineering at a marketplace startup that had doubled revenue in 18 months. The product worked. Customers loved the checkout flow