Your vendor reputation isn't a static asset you set and forget. Prospects vet...

https://source-wiki.win/index.php/How_Procurement_Teams_Use_Regulatory_Databases_and_Digital_Footprints_for_Vendor_Due_Diligence

Your vendor reputation isn't a static asset you set and forget. Prospects vet your brand across G2, Clutch, and LinkedIn before they ever contact sales. If your reviews stall between Q1 and Q3, buyers assume your product quality dipped