A Comparison of Real-World Site Reputation Abuse Examples and Their Consequences
https://www.animenewsnetwork.com/bbs/phpBB2/profile.php?mode=viewprofile&u=1178043
I’ve seen the same pattern play out over and over in SEO shops that get too comfortable. Someone gets “creative” with reputation signals. Rankings wobble, then pop back for a bit, then everything goes sideways